My name is Zu Pin Li, you can call me Ruby.

I am a Digital Product Designer with over 15 years of experience creating intuitive, user-centred digital experiences, including over six years in financial services at CIBC and Laurentian Bank of Canada.

With a strong background in UX/UI, visual design, and design systems, I specialize in simplifying complex requirements into accessible, engaging digital experiences across web and mobile platforms. I bring expertise in end-to-end product design, from concept and wireframes to high-fidelity prototypes and implementation.

I am proficient in Figma, Adobe Creative Cloud, and AI-assisted design tools, with working knowledge of HTML, CSS, and JavaScript. I enjoy collaborating with cross-functional teams, solving complex design challenges, and delivering high-quality solutions.

I am seeking a Product Designer role where I can apply my creativity, technical knowledge, and design expertise to build meaningful digital products.

My Interests

These are the activities that help me being creative and motivated in life.